NVM is a street apparel clothing line created by a man name Arin reynolds also known by AR. Created in 2022, His vision for the brand is base on emotion cause by a "change of heart" the feeling of heartbreak, betrayal or disappointment to create independence. Everyone has had a moment in life with a great feeling for someone that turns bad, to the point that you are better off without that person. The status could be relationship, family, friends, etc. We have all been though this phase before and this brand represent the power and courage to walk away from toxic situations for your own better health and building your independency to make you stronger though out life events.